The clinic, tentatively named Keeps Hair Restoration, will offer hair-transplantation services as well as hair loss preventive treatments for patients for whom virtual offerings are insufficient, Gutentag said. It will be appointment-only, he added.
The location will be in Midtown, chosen for its accessibility even for patients visiting from out of state, Gutentag said. It is planned to open in the first quarter, staffed by up to 10 employees, including doctors, physician assistants and technicians, he said. He declined to share the size of the clinic, the associated costs of setting it up or projected patient numbers.
Opening this clinic does not necessarily represent a disconnect from Keeps’ core virtual offering, Gutentag said. Patients who receive treatment at the clinic will continue to need maintenance services accessible on the digital platform, he said.
The company was founded in 2016 and has 300 employees as of this month. It raised a $140 million Series C round in June and $210 million to date. Gutentag said it has not yet achieved profitability, although its paid subscriber base has grown “significantly” since June, in which Crain’s reported it had reached 250,000 people.